[en] After 18 years in Brazil, the American giant Prudential made its debut in the festival scene with Prudential Concerts.
The challenge was to create a visual identity that stayed connected to the corporate brand.
The challenge was to create a visual identity that stayed connected to the corporate brand.
[pt] Após 18 anos no Brasil, a gigante americana Prudential estreou no universo dos festivais com o Prudential Concerts.
O desafio foi criar uma identidade visual que dialogasse com a marca corporativa.
